People + AI = Smarter decisions
GTA at a Glance
Four simple facts
15+
Years Experience
9+
Experts &
Partner with PhD
100+
Surveys + Focus Groups
8+
AI Tools
Report Building
Our reports forecast social and market shifts before they surface in traditional data. while explaining the underlying reasons behind patterns and behavior.
Through the Group Perception Method™, we identify high-accuracy observers using tested indicators to ensure reliable, predictive insight.
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Social & market trend analysis
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Cultural forecasting
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Program & policy evaluation
Survey Design & Implementation
We create, distribute, and analyze surveys tailored to your audience—ensuring the right questions get you actionable answers.
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Survey development (remote or in-paper)
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Participant targeting
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Data visualization & interpretation
Focus Groups & Qualitative Research
We facilitate focus groups, interviews, and workshops to uncover deep, human-centered insights you can’t get from numbers alone.
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Participant recruitment & protocols
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Live or remote facilitation
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Thematic analysis & reporting
Data Analysis & Insight Reporting
Advanced analysis of your existing datasets using modern AI-assisted tools to identify trends, surface insights, and support better decisions.
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Cleaning and transforming complex data into usable formats
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Uncovering key patterns using AI-powered tools like ChatGPT, Qualtrics Stats iQ, and Tableau
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Translating findings into clear, actionable reports and visual dashboards.
About Us
Better decisions start with better understanding
Group Trend Analytics is a research firm focused on understanding how groups shape markets, culture, and decision-making. Founded in 2014, we combine qualitative insight with advanced analytics to reveal what groups believe—and what those beliefs mean for future trends.
We publish quarterly and annual reports that decode social and market phenomena, helping analysts, investors, and organizations anticipate change. Our team brings more than 15 years of experience spanning education, nonprofit, and business sectors.
In addition to our syndicated reports, we provide custom research and program evaluation for clients who need targeted insight. Our proprietary Group Perception Method™ and refined participant-screening process ensure that every dataset reflects the voices that truly matter—yielding results that are not just statistically sound, but relevant, predictive, and actionable.
Our Team
Mark Boehme
Survey Design + Analyst + Project Evaluation
TJ Walthall
Marketing Specialist + Program Insight + Trends
Matt Brock
Data Scientist + Programer + Developer
Dr. Jonathan Wivagg
Program Evaluation + Survey Design + Data Science
Dr. Diana Leon
Academic Research + Multi Media + Social Scienist
Dr. Elena Rivera
Social Scientist + Market Research
Hear It From Clients
Group Trend Analytics helped us evaluate how our curriculum was working in real classrooms. Their work with Austin ISD teachers gave us valuable feedback and clear data we could use to improve the program and show our impact.
Legacy of Giving
Group Trend Analytics helped us make sense of the data behind our methodology. The white paper they developed gave us a clear, professional way to show our value to clients
Reality Based Group
Teaming up with Group Trend Analytics gave us exactly the kind of insight we needed. Their research helped us understand key trends in Austin’s multimedia space and identify where real opportunities were emerging. It shaped our next steps in a big way.
Audion Leadership Team
Group Trend Analytics helped us evaluate the real impact of our after-school programs with clarity and precision. Their report didn’t just confirm what was working—it gave us the evidence we needed to advocate for continued funding and improve outcomes for students.
Program Evaluation Team, SEDL
Working with Group Trend Analytics gave us a clearer picture of how customers perceive both cider and wine in Texas. Their insights helped us position our brand more confidently in a crowded market—and make smarter decisions about where to focus next
Nick Doughty, Co-Founder, Texas Keeper Cider
